Kudos to General Motors and its new marketing program to provide free helmets to five-year-old hockey players. All the car company asks for in return is that the kids sport the Chevrolet logo on the side - another form of valuable sponsorship that makes minor hockey tick.
A story about the helmet campaign is published today in Merritt, B.C., News. Parents can get a helmet for their entry-level minor hockey kids by going to www.chevrolethockey.ca (I assume the offer is only good in Canada). GM provides a voucher parents can take to any one of several popular sporting goods stores.
It's a timely move in that rookie parents are often reluctant to start their kids in hockey due to the risk of head injuries and the cost. It's also an excellent marketing move by GM to connect child athlete safety with its vehicles.
In the heartland of minor hockey - London, Ont. - city GM dealers have combined forces to sponsor an entire house league division, similar to what Tim Hortons has done for years with pre-novice (aka tyke) hockey.
GM, through its Chevrolet division, has long been a supporter for safe and fun minor hockey. Good on them for making this direct connection with new players.
A story about the helmet campaign is published today in Merritt, B.C., News. Parents can get a helmet for their entry-level minor hockey kids by going to www.chevrolethockey.ca (I assume the offer is only good in Canada). GM provides a voucher parents can take to any one of several popular sporting goods stores.
It's a timely move in that rookie parents are often reluctant to start their kids in hockey due to the risk of head injuries and the cost. It's also an excellent marketing move by GM to connect child athlete safety with its vehicles.
In the heartland of minor hockey - London, Ont. - city GM dealers have combined forces to sponsor an entire house league division, similar to what Tim Hortons has done for years with pre-novice (aka tyke) hockey.
GM, through its Chevrolet division, has long been a supporter for safe and fun minor hockey. Good on them for making this direct connection with new players.
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