How often do you get to be part of a wall of fame in a corporate head office on the top floor of one of the city's tallest office buildings?
That's where I am, and more importantly my sons, in various minor hockey and soccer photos from more than a decade of involvement in London.
The office is that of Pacific & Western Bank of Canada and the sponsor plaques lining the wall are from the many kids' sports teams the bank has sponsored over the years. And it's not just the various teams my two sons have played on, but many other sports teams including a high school basketball team and charities.
Sponsorship matters. And so does saying thank you.
Minor Hockey Moments
Showing posts with label Pacific Western Bank of Canada. Show all posts
Showing posts with label Pacific Western Bank of Canada. Show all posts
Friday, December 17, 2010
Thursday, December 9, 2010
Hats off to great sponsors
Corporate sponsors, from the neighbourhood garage to dentists and banks, make minor hockey more affordable for minor hockey.
In house leagues, sponsors often get a team named for them. In competitive leagues, a sponsor bar gets sewn on jerseys. In Canada, Tim Hortons starts kids off on their hockey journey by sponsoring tyke leagues - Tim Bits Hockey.
The most generous sponsor I've dealt with personally is a commercial bank headquartered in London. Pacific & Western Bank of Canada has had some kind of sponsorship involvement with my son's hockey teams since he graduated from Tim Bits.
The bank's involvement has gone beyond officially sponsoring the team. When the John Labatt Centre opened in London, Pacific & Western bought a private box. During the arena's opening season, every child and a parent were given tickets to watch a London Knights major junior game from the luxury box.
Over the years, the bank provided T-shirts embroidered with the words "Pacific & Western Hockey", toques and hockey pucks - all in addition to officially sponsoring the team.
One season, after the West London Minor Hockey Association experienced a spike in registration and needed more sponsors, Pacific & Western doubled its involvement.
When another parent's store, Meloche Jewellers, offered to to take a sponsorship turn, Pacific & Western switched gears and paid for a tournament. Full use of the private box was also donated as an auction item.
All this for the betterment of the community in which the bank does business.
It's the universal motivation for sponsors of youth sports.
To all who sponsor, I tip my hat and wish you a Merry Christmas.
In house leagues, sponsors often get a team named for them. In competitive leagues, a sponsor bar gets sewn on jerseys. In Canada, Tim Hortons starts kids off on their hockey journey by sponsoring tyke leagues - Tim Bits Hockey.
The most generous sponsor I've dealt with personally is a commercial bank headquartered in London. Pacific & Western Bank of Canada has had some kind of sponsorship involvement with my son's hockey teams since he graduated from Tim Bits.
The bank's involvement has gone beyond officially sponsoring the team. When the John Labatt Centre opened in London, Pacific & Western bought a private box. During the arena's opening season, every child and a parent were given tickets to watch a London Knights major junior game from the luxury box.
Over the years, the bank provided T-shirts embroidered with the words "Pacific & Western Hockey", toques and hockey pucks - all in addition to officially sponsoring the team.
One season, after the West London Minor Hockey Association experienced a spike in registration and needed more sponsors, Pacific & Western doubled its involvement.
When another parent's store, Meloche Jewellers, offered to to take a sponsorship turn, Pacific & Western switched gears and paid for a tournament. Full use of the private box was also donated as an auction item.
All this for the betterment of the community in which the bank does business.
It's the universal motivation for sponsors of youth sports.
To all who sponsor, I tip my hat and wish you a Merry Christmas.
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